- 01SEO for SaaS: How to Build Search Authority When You're Competing Against Funded IncumbentsEarly-stage SaaS companies think they can't compete for search because they don't have domain authority. Domain authority is a lagging indicator of content quality. You can beat funded incumbents on specific topics if you have deeper knowledge of the problem than they do.
- 02AEO for SaaS: How AI Answer Engines Are Changing How Buyers Evaluate SoftwareAI answer engines are making it easier for buyers to evaluate software. They're also making it harder for early-stage SaaS companies to be found. Buyers who used to discover you through search are now asking ChatGPT. And ChatGPT doesn't know you exist.
- 03How to Build a Content Strategy From Your Product and Customer KnowledgeMost SaaS content strategies are keyword-driven. The keyword list tells you what people search for. It doesn't tell you what your company knows that would be worth searching for. Those are different inputs and they produce different content.
- 04The Thought Leadership Strategy That Builds Category Authority Before Your Brand Has ItEvery SaaS founder who has spent three years building for a specific market knows something about that market that general analysts don't. Most never publish it. The insight that would have built category authority evaporates when the team moves on to the next sprint.
- 05How to Turn Customer Success Stories Into Content That Sells Without Feeling Like MarketingThe most credible customer success content isn't written by the marketing team. It's assembled from what the customer said in their own words, what the outcome data shows, and what the customer success team observed. Marketing copy tells buyers what to think. Authentic customer narrative lets them decide.
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