01Product Strategy & Positioning
Why Early-Stage SaaS Founders Change Direction Constantly — and How to Know When to StopHow to Write a Positioning Statement That Actually Helps Your Team Make DecisionsThe ICP Definition That Goes Deep Enough to Be UsefulHow to Decide What to Build Next When Everything Feels Equally ImportantWhat Your Best Customers Have in Common — and Why Most Founders Stop Too Soon in the Analysis
02Customer & Market Knowledge
Why Customer Research Compounds — and Why Most SaaS Teams Let It EvaporateHow to Build a Customer Insight System That Actually Informs Product DecisionsWhat to Capture in Every Customer Conversation So the Learning Doesn't Die in Your Notes AppHow to Synthesize Customer Feedback Across Sales, Support, and Success Into Something ActionableThe Voice of Customer Library That Makes Every Product and Marketing Decision Faster
03Competitive Intelligence & Market Knowledge
How to Build a Competitive Intelligence System That Doesn't Require a Full-Time AnalystWhat to Track About Your Competitors — and What's a DistractionHow to Turn Win/Loss Data Into a Competitive AdvantageThe Market Landscape Document That Keeps Your Whole Team Aligned on Where You SitHow to Stay Current on Your Category Without It Consuming Your Week
04Product Knowledge & Documentation
Your Product Knowledge Is Scattered Across Slack, Notion, and Three People's HeadsHow to Build a Product Knowledge Base That Onboards New Hires and Informs Sales CallsWhat to Document After Every Sprint So Decisions Don't Get Relitigated Six Months LaterThe Feature Decision Log That Saves Hours of Re-Explanation Every QuarterHow to Write Product Documentation That Customers Actually Read
05Go-to-Market Strategy
Why Early-Stage SaaS GTM Fails — and the Knowledge Problem at the Center of ItHow to Document Your Sales Process So It Can Be Repeated Without You in the RoomThe Pricing Decision Framework That Goes Beyond What Competitors ChargeHow to Build a GTM Playbook Before You Have a Sales TeamWhat to Capture From Every Lost Deal Before the Knowledge Disappears
06Content, SEO & AEO
SEO for SaaS: How to Build Search Authority When You're Competing Against Funded IncumbentsAEO for SaaS: How AI Answer Engines Are Changing How Buyers Evaluate SoftwareHow to Build a Content Strategy From Your Product and Customer KnowledgeThe Thought Leadership Strategy That Builds Category Authority Before Your Brand Has ItHow to Turn Customer Success Stories Into Content That Sells Without Feeling Like Marketing
07Onboarding & Retention Knowledge
Why Churn Is a Knowledge Problem as Much as a Product ProblemHow to Document Your Onboarding Process So Every Customer Gets the Same StartThe Customer Health Signals You Should Be Tracking — and Where That Knowledge LivesHow to Build a Retention Playbook From the Patterns in Your Churned AccountsWhat Your Most Successful Customers Do Differently — and How to Scale That Knowledge
08Team Knowledge & Handoffs
09Investor & Stakeholder Communication
How to Build a Data Room That Makes Due Diligence Fast Instead of PainfulThe Board Update Template That Takes 30 Minutes to Prepare and Actually Gets ReadHow to Document Your Traction Story So It Compounds Across Every Investor ConversationWhat to Capture After Every Investor Meeting So the Next One Is Better
10Operations & Scaling
11Analytics & Decisions
The SaaS Metrics That Actually Matter at Your Stage — and the Ones That Don't YetHow to Build a Metrics Dashboard That Drives Weekly Decisions, Not Just Board SlidesWhat Your Activation Data Is Telling You About Your OnboardingHow to Run a Monthly Business Review That Keeps the Whole Team Pointed in the Same Direction
GET EARLY ACCESS
The platform that puts all of this to work.
Kiluma ships in October. Join the early access list and be first in.
Something went wrong. Please try again.
You're on the list. We'll be in touch.