- 01Why Your Job Description Is Attracting the Wrong CandidatesYou post a job, applications come in, and they're the wrong people. The natural conclusion is that the market is thin or the platform is bad. The more accurate conclusion is that your job description told people it was a different job.
- 02How to Write a Job Description That Filters In, Not Just OutMost job descriptions are written to explain the role. They should be written to do two things at once: attract the right candidate and repel the wrong one. Those goals require opposite writing strategies, and most descriptions try for neither.
- 03The Role Scorecard That Makes Hiring Decisions Clearer and DefensibleMost small business owners believe they need instinct or experience to evaluate candidates fairly. They need something simpler: written criteria applied the same way to every person. A scorecard doesn't replace judgment. It makes judgment consistent.
- 04How to Document a Role So the Person You Hire Can Actually Succeed in ItMost small businesses spend more effort writing the job description than documenting the role. The job description is for people who haven't joined yet. The role documentation is for the person who just did. Almost no small business has the second one.
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