Referrals & Reputation

The Referrals & Reputation chapter of The Coaches & Consultants Playbook — 4 practical guides you can read start to finish, or dip into as you need them.

01Why Referrals Are Your Best Source of Clients — and How to Stop Leaving Them to ChanceMost coaching and consulting practices grow primarily through referrals. Most of those referrals happen by accident. The client mentioned your name to a colleague at the right moment. None of it was designed.
02How to Ask for a Referral Without Feeling Like You're ImposingThe referral ask you are avoiding is not as awkward as you expect. The referral opportunity that passes while you avoid the ask is more costly than the moment of awkwardness would have been.
03The Testimonial System That Builds Credibility Before a Prospect Ever Talks to YouThe practitioner who says "I let the work speak for itself" is right about the quality of their work. They are wrong about whether silence scales.
04How to Build a Referral Network With Complementary PractitionersThe referral network most practitioners think about is horizontal: clients referring clients. The referral network most practitioners underinvest in is vertical: complementary practitioners referring clients to each other. The second network grows faster and produces more qualified introductions.

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