Playbooks/The Coaches & Consultants Playbook
The Kiluma Playbook Library

The Coaches & Consultants Playbook

01Positioning & Niche
Why "I Help Everyone" Is the Reason You're Not GrowingHow to Define Your Niche Without Feeling Like You're Leaving Money on the TableThe Positioning Statement That Makes Ideal Clients Say "That's Exactly What I Need"How to Differentiate Your Practice When Everyone Else Has the Same CredentialsWhat Your Best Clients Have in Common — and How to Use That to Find More of Them
02IP & Methodology Documentation
Your Methodology Is Your Most Valuable Business Asset. It Doesn't Exist Yet.How to Turn What You Know Into a Named FrameworkThe IP Library That Turns Your Expertise Into a Business AssetHow to Document Your Process So a Client Can Follow It Without You Holding Their HandWhat to Capture After Every Client Engagement So Your Practice Gets Smarter Over Time
03Client Acquisition & Sales
Why Coaches and Consultants Struggle With Sales — and What to Do About ItThe Discovery Call Framework That Converts Without PressureHow to Build a Pipeline When You're Too Busy Delivering to Develop BusinessWhat to Do When a Prospect Says Your Price Is Too HighHow to Use Your Existing Network to Fill Your Practice Without Cold Outreach
04Client Delivery & Consistency
Why Every Client Engagement Feels Like Starting From ScratchHow to Build a Client Onboarding Process That Sets the Right Expectations From Day OneThe Check-In System That Keeps Long Engagements on Track Without MicromanagingHow to Handle Scope Creep Before It Damages the RelationshipWhat to Do at the End of an Engagement to Set Up the Next One
05Content, SEO & AEO
Why Coaches and Consultants Who Publish Get More Clients Than Those Who Don'tHow to Turn Your Client Work Into Content Without Violating ConfidentialitySEO for Coaches and Consultants: How to Get Found by the Clients You Actually WantAEO for Coaches and Consultants: Getting Cited by AI When Someone Asks for an ExpertThe Thought Leadership Strategy That Builds Authority Without Requiring Daily Content
06Proposals & Pricing
Why Your Proposals Aren't Converting — and How to Fix ThemHow to Price Your Services When You Don't Know What the Market Will BearThe Move From Hourly to Value-Based Pricing: How to Make the TransitionHow to Package Your Services So Clients Know Exactly What They're Buying
07Referrals & Reputation
Why Referrals Are Your Best Source of Clients — and How to Stop Leaving Them to ChanceHow to Ask for a Referral Without Feeling Like You're ImposingThe Testimonial System That Builds Credibility Before a Prospect Ever Talks to YouHow to Build a Referral Network With Complementary Practitioners
08Scaling Beyond Yourself
The Solo Practitioner's Ceiling: When Your Practice Has Outgrown YouHow to Bring in a Subcontractor Without Losing What Makes Your Work GoodHow to Build a Group Program From Your One-on-One WorkWhat to Systematize First When You're Ready to Stop Being in Every Conversation
09Operations & Business Management
The Contracts and Agreements Every Independent Consultant NeedsHow to Manage Your Time When Every Client Thinks They're Your Only ClientThe Financial Dashboard Every Solo Practitioner Should Be WatchingHow to Document Your Business So It Doesn't Collapse When You Take a Vacation

GET EARLY ACCESS

The platform that puts all of this to work.

Kiluma ships in October. Join the early access list and be first in.