Knowledge & Research

The Knowledge & Research chapter of The Small Business Marketing Playbook — 5 practical guides you can read start to finish, or dip into as you need them.

01Your Best Marketing Insight Is Buried Somewhere You'll Never LookSomewhere in your inbox, a client described exactly why they almost didn't hire you. That sentence would transform how you talk about your business. You will never find it.
02How to Do Competitive Research Without a Research TeamCompetitive research doesn't require a research team. It requires 15 minutes per week and a place to put what you find.
03The Customer Feedback System That Actually Improves Your MarketingYour customers have already told you how to improve your marketing. The feedback is in your email, in your reviews, and in your post-project conversations. It has never been organized into anything usable.
04How to Build a Competitive Intelligence System That Maintains ItselfA competitive intelligence report that was accurate six months ago is no longer intelligence. It is history. The question is not whether you have competitive intelligence — it is whether your competitive intelligence is current.
05The Market Research Small Businesses Can Do Without a BudgetThe most useful market research your business needs is already public. Your customers have written it in their reviews, your competitors have published it in their pricing and positioning, and industry analysts have summarized it in free reports. Most founders have never organized any of it into something actionable.

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