Hiring & Delegating Marketing

The Hiring & Delegating Marketing chapter of The Small Business Marketing Playbook — 3 practical guides you can read start to finish, or dip into as you need them.

01How to Brief a Freelancer or Agency So You Get What You Actually WantedMost founders who are unhappy with freelancer output received exactly what they asked for. They just didn't ask for what they wanted.
02When and How to Make Your First Marketing HireThe founder who hires a marketer before they understand their own marketing creates a different problem than the one they started with. The marketer is now in charge of a program the founder cannot direct or evaluate.
03How to Document Your Marketing So Someone Else Can Run ItEvery time a new freelancer asks you to explain your brand voice, you are paying the documentation debt you chose not to pay when things were less busy.

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