Playbooks/The Small Business Marketing Playbook/Email Marketing

The Small Business Marketing Playbook

Email Marketing

The Email Marketing chapter of The Small Business Marketing Playbook — 5 practical guides you can read start to finish, or dip into as you need them.

01Email List Building Without Lead Magnets, Pop-Ups, or TricksEvery founder with an email list knows something the ones without one don't: social followers can be taken away by an algorithm change. Email subscribers cannot.
02What to Send Your Email List When You're Not SellingThe founders who send the most effective marketing emails are not writing about their services. They are writing about the problems their services solve.
03The Welcome Sequence That Turns New Subscribers into BuyersA new subscriber's attention is highest in the 48 hours after they join your list. Most welcome emails waste that window with a single "Thanks for subscribing" message and a link to a podcast episode.
04How Often Should a Small Business Send Email — and Why Most Get This WrongThe right email frequency for a small services business is not once a week or twice a month. It is the highest frequency at which you can consistently produce something worth reading.
05Email Segmentation Without Building a Database — The 3-Segment RuleMost email segmentation advice is written for lists of 50,000 subscribers with dedicated database teams. A small services business with 400 subscribers needs one tool and three categories.

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