Digital Presence

The Digital Presence chapter of The Small Business Marketing Playbook — 6 practical guides you can read start to finish, or dip into as you need them.

01SEO for Small Businesses: What Actually Moves the NeedleMost SEO advice is written for businesses with content teams, backlink budgets, and years to wait for results. A small services business has none of those. The tactics that move the needle at this scale are a shorter list than most founders expect.
02AEO: How to Get Found by AI Answer Engines, Not Just GoogleYour customers have stopped Googling. They're asking AI instead. And AI is answering from somewhere.
03SEO vs. AEO: How to Prioritize When You Can't Do EverythingSEO and AEO are not competing strategies. They are different strategies for different discovery contexts. A small business that treats them as an either/or choice is misreading the decision.
04Local SEO for Small Businesses That Actually Have Local CustomersLocal search results are dominated by the top three businesses in any category. Most founders whose businesses belong in those results have never claimed the signals that would put them there.
05Your About Page Is the Most Important Page You're Treating as FillerThe About Page is often the second most-visited page on a services business website. Most founders write it last, treat it as a formality, and fill it with biography. The people who read it are not looking for a biography.
06The Digital Presence Audit That Reveals What Your Marketing Is MissingMost founders discover their digital presence is broken when a prospect mentions it. The link was dead. The Google listing had the wrong phone number. The website still showed the old pricing.

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