Analytics & Decision-Making

The Analytics & Decision-Making chapter of The Small Business Marketing Playbook — 3 practical guides you can read start to finish, or dip into as you need them.

01The Three Marketing Metrics Every Small Business Should Actually TrackKnowing your email open rate, your website traffic, and your social follower count tells you how your marketing is running. It does not tell you whether your marketing is working.
02How to Calculate Marketing ROI When You Don't Have a Marketing Attribution StackMarketing attribution is an unsolved problem even for enterprises with eight-figure analytics budgets. A small services business does not need attribution software. It needs a pattern audit.
03The Marketing Audit That Tells You What to Stop DoingThe most useful marketing decision most founders never make is the decision to stop something. The marketing program that works is not the one with the most channels. It is the one where every channel is actively earning its place.

GET EARLY ACCESS

The platform that puts all of this to work.

Kiluma ships in October. Join the early access list and be first in.