- 01The Three Reports Every Small Business Owner Should Review Every MonthMost owners think understanding their finances means watching everything. It actually means watching three things, every month, on purpose. Three reports, read in order, tell you almost everything your business is doing.
- 02How to Build a Simple Financial Dashboard You'll Actually Look AtYou have a dashboard somewhere. Your accountant built it, or the software generates it, and it has forty numbers on it. You glance at it, feel vaguely overwhelmed, and close the tab. A dashboard you do not look at is not a dashboard.
- 03What Your Numbers Are Telling You When Sales Are Up But Profit Is DownSales up, profit down is the most dangerous good news in business. It feels like growth and reads like trouble, and most owners celebrate the first half while the second half quietly compounds. The number going up is hiding the number going down.
- 04How to Compare This Month to Last Month Without Drawing the Wrong ConclusionsWhen this month beats last month, the instinct is to celebrate. When it falls short, the instinct is to worry. Both instincts are usually wrong, because most month-to-month changes are noise dressed up as signal.
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